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    Your Brand
    Strategy and style in harmony
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  • darkblurbg
    Your Brand
    Understanding your business
    means sharing a future brand vision
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  • darkblurbg
    Your Brand
    Handling your corporate asset with care
    Learn More

OUR BRANDING SERVICES

Your brand is more than your logo, name or tagline — it’s the entire experience your prospects and customers have with your organisation, product or service.

Your brand strategy defines what you stand for, a promise you make and the personality you convey. And while it includes your logo, color palette and tagline, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

  • The images you convey
  • The messages you deliver on your website, proposals and campaigns
  • The way your employees interact with customers
  • A customer’s opinion of you versus your competition

Brand Development and Evaluation

At marketing.ideas! we understand importance of your brand as a key corporate asset which much be treated with care. Starting with strategic planning, we can audit the perception of your brand in the marketplace, and evaluate how well it is aligned with your values and achieving your objectives. Taking into account your marketing plan or undertaking our own research into external and internal factors, we can then suggest strategies to align your brand for maximum impact. These first planning steps are vital to ensure the ongoing relevance and integration of your brand into your vision for the future.

Design and Identity Management

span style="font-weight:bold; color:#848586; font-family:Arial, Helvetica, sans-serif;">marketing.ideas! has a broad range of experience in the creation and management of brands and identity. We understand that your brand is a valued asset to be managed with care. Our implementation tactics include redesigns, refreshes, brand awareness campaigns and comprehensive communications activities. Processes for the maintenance of the integrity of your brand is essential, examples of activities we have undertaken include the development of brand/identity manuals, training and communication to key stakeholders. Finally, ongoing measurement of the effectiveness of a brand is a mandatory step to provide input into future brand planning.

OUR BRAND PROCESS

Before we begin, we identify your competitive positioning strategy. If you have a brand strategy, we make sure it’s as effective as possible.
We Develop your brand around emotional benefits to define your brand personality, story and positioning statements.

  • Competitive Positioning

  • Brand Evaluation & Strategy

  • Brand Design

  • Brand Communication

Related Information

Benefit From Our Experience

Meet some of the people we've worked with.
Thanks to our relationship with them, and many others, we've gained a great deal of expertise that you can benefit from :-)